Industry News

Klarna and Beautycounter Launch ‘Better Beauty’ Livestream Shopping Series

The four-part event brings top beauty talent to the Beautycounter Venice, Ca. in-store content studio.

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By: TOM BRANNA

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Klarna, a leading global retail bank, payments and shopping service, announce the launch of a livestream shopping series in partnership with Beautycounter, a leader in clean beauty.    The four-episode livestream series aired from Beautycounter's Live@Abbot Kinney content studio located in their flagship store in Venice, Ca. on Sept. 8. This is the latest initiative in a series of marketing activations between Klarna and Beautycounter since the duo launched their partnership in Augu...

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